HEALTHCARE AND TECH BRANDING DESIGN
Complex ideas, made clear and worth choosing.
Healthcare brands need to feel credible without becoming clinical. Technology brands need to explain something complex without making people work to understand it. We create strategic brands and digital experiences that help both feel clear, human, and built to grow.
TRUSTED BY HEALTHCARE AND TECHNOLOGY TEAMS AT
You know the problem. We help the world understand the solution.
Healthcare and technology companies are often deep inside the complex problems they are solving. We bring the outside perspective needed to sharpen your story, uncover what makes your brand different, and translate that expertise into an experience people can understand, trust, and remember.
Selected Work
BRANDING AND WEBSITE DESIGN FOR HEALTHCARE & TECH
Vivian Health
Career platform for healthcare professionals
Over a multi-year retainer, we became an embedded extension of Vivian’s brand design team during a period of rapid growth. Our work touched nearly every part of the business, from product and UI/UX design to growth marketing, webinars, reports, campaigns, offsites, and new brand initiatives. As Vivian’s primary illustration resource, we also built cohesive illustration and icon systems that expanded the brand, brought more humanity to the experience, and created space for deeper storytelling in an otherwise stale industry. The depth of the partnership helped Vivian move faster, stay aligned across teams, and scale with a more flexible, expressive, and consistent visual language.
Brand Expansion, Illustration & Iconography, UI Design Support, Marketing Design, & more
Lucen
Microsoft-native chart & organization platform
Lucen is a Microsoft-native project management software suite, formerly Office Timeline, helping teams turn complex work into clear, decision-ready insight across timelines, tracking, planning, and process mapping. We created the corporate brand and multibrand system for its evolution from a single product into a growing software suite, giving the company a unified identity while allowing each product to communicate its distinct value.
We carried that system into a robust website designed to organize the full product family under the Lucen umbrella. The site included differentiated product and pricing pages, flexible pathways for varied audiences, and animation that helped communicate how the tools work. Together, the brand and digital experience gave Lucen a credible, scalable foundation for introducing new products and supporting continued growth.
Product Branding, Website Design, UI/UX Design
Nanopath
Molecular diagnostics for women’s health
Nanopath is a molecular diagnostics company creating faster, more accessible health information for women. We developed a full brand identity that could resonate across a complex audience mix, from investors and medical institutions to the women ultimately using its diagnostic technology. Inspired by the tagline “Lighting a Path for the Health of Women,” the identity transformed the negative space within the Nanopath “N” into a spotlight, creating a distinctive visual idea that carried across the broader brand system.
Healthcare Branding, Iconography, Pattern Design, Website Design
Heraya
Healthcare provider network
Heraya is a healthcare company helping integrative care providers, including chiropractic, acupuncture, massage, and naturopathic medicine practices, grow through partnerships with health plans and employer groups. We created a full brand identity that could challenge the conventions of healthcare while still feeling credible, accessible, and grounded in wellbeing.
Naming, messaging, Branding, Pattern Design
“First Pick has been an invaluable partner to our brand, serving as an extension of our internal team. They played a crucial role in enhancing our design capabilities, delivering exceptional work in illustration, iconography, animation, product design, and branding. Their ability to transform complex concepts into simple, impactful visuals greatly elevated our brand, marketing and product experience. Their expertise and meticulous attention to detail helped us build a robust brand design system that continues to serve us today.”
Rishad Amarkhel | Creative director Vivian health
We make the difference easy to see.
Branding clarifies it.
We define what the brand stands for, who it is for, and what makes the product worth choosing.
ICONOGRAPHY VISUALIZES IT
We create personal care branding and packaging that balances clarity, personality, and the information people need to make a decision.
Website design gives it depth.
We give customers room to explore the product, understand the ingredients, connect with the story, and confidently make a purchase.
The complexity does not stop at your brand or website.
It lives in your data, infographics, reports, presentations, and every other touchpoint your audience has to navigate. We extend your brand system across the full experience, turning dense information into clear, cohesive communications that feel connected, credible, and easier to understand.
What we can create
Brand Strategy and Positioning
Brand Identity and Logo Systems
Iconography & Illustration Library
Website and App Design
UI Design
Launch and Campaign Assets
Photography and Creative Direction
Digital Marketing Design
Motion Graphics & Animation
What’s possible
→ Launching a new tech or healthcare brand
→ Refreshing an established brand
→ Creating a digital product
→ Expanding an existing digital product
→ Connecting app and website design
Ready to make your solution easier to understand?
We’ll help you turn expertise into a clear, distinctive brand people can understand, trust, and remember.