Branding for local small businesses & services
Good brands get noticed. Great ones get picked.
For local businesses opening their doors for the first time and established ones ready for their brand to catch up with everything they’ve built.
The storefront. The search result. The truck at the light. The page where someone decides to book an appointment or visit your storefront. Each is an opportunity to show people why they should pick you.
We create brand identity, website, signage and details people remember.
Built for the businesses people keep coming back to.
The label readers. The ingredient checkers. The people who care how something tastes, what it does, and what it stands for. We make the product’s difference easy to see, understand, and pick.
Selected Work
Branding for local small businesses & services
Pattern Parties
Event planning & dinner party store
Pattern Parties creates one-of-a-kind experiences catered to the unique personality of its hosts & guests. We created a brand identity that reflected their playfulness, with bold and colorful visuals extending to a logo system, custom pattern, website design, signage, and more.
BRANDING, PATTERN DESIGN, WEBSITE DESIGN
Libre Comme
Travel agency
Libre Comme is a modern travel consultancy specializing in custom-curated itineraries, luxury hotel bookings, and unique travel experiences. Our mission was to create a brand identity and website that matched their laidback, sophisticated, and inspiring attitude. We translated their visual identity to detailed, versatile social media and itinerary templates.
BRANDING, WEBSITE DESIGN, SOCIAL MEDIA TEMPLATES, PRINT MATERIALS
Spoke & Word Books
Independent book store
Spoke & Word Books exists to nurture and grow their community through shared stories. When building their logo system, we created a custom illustration of an osprey, a bird symbolic of Oregon. The osprey is often portrayed as a guardian to those in need, a message that was important to the founders of the brand. We helped apply their branding assets to their physical space by advising them on exterior signage and interior design for their storefront.
BRANDING DESIGN, SIGNAGE DIRECTION
Alison Wu
Creative consultant
Alison is a creative force, working across recipe and content creation, experiential events, interior design, and more. We crafted a personal brand that reflects the richness of her work, looking at how her aesthetic and values have evolved through life shifts. The result is a brand and website that feel fully aligned with who she is and what she offers, giving her the clarity and confidence to share her talents and sell her work with ease.
BRANDING, WEBSITE DESIGN
What we can create
Branded Identity
Logo System
Website Design
Retail & Environmental Signage
Marketing Collateral
Social & Campaign Assets
Packaging Design
Photography & Creative Direction
What’s possible
“From day one, they deeply understood my vision and translated it into a brand that feels like an authentic reflection of me...”
ALISON WU | FOUNDER
“The design work itself is very well done and thoughtful. They really helped me create a brand that is unique and stands out amongst others in my local industry.”
ANDREA TANAKA | FOUNDER
“First Pick delivers with strategic design work and as a partner who can refine both visual and written content. We're planning to work with them again!”
SARAH DIETZ | FOUNDER
