GOOD BRANDS GET NOTICED.
GREAT ONES GET PICKED.
PEOPLE CHOOSE WITH THEIR EYES FIRST
Every brand lives or dies at the moment of decision. On the shelf. In the scroll. In the second a customer’s eyes move on, or don’t.
That second is what we design for.
Branding and Packaging Design Agency BASED in Portland, Oregon
First Pick is an award-winning branding and packaging design agency working with CPG and product brands, from emerging labels to national names, as well as local and service-based businesses. We build strategic brand identities, packaging systems, and websites that make people stop, look closer, and want what they see.
First Pick Favorites
Recent identity, packaging, and website work for product, CPG, and retail brands.
CURIE
Brand Strategy, Branding Design, Packaging Design, Shopify Website Design, and Photography Creative Direction.
LITTLE BEE
Branding, Packaging, Illustration.
GOOD STORE + KEATS & CO
Brand Strategy, Brand Architecture, E-commerce Branding, Product Branding Packaging, Illustration.
COMING SOON
Tam’s Sweets
CAPABILITIES INCLUDE
Naming
Messaging / Copywriting
Logo Design
Brand Guidelines
Creative Direction
Packaging & Label Design
Retail Displays
Unboxing Experience Design
Print Set-up
Squarespace, Wix, & Shopify
Design & Development
Blog / Substack Design
Artwork Design
Iconography
Pattern / Texture Design
Marketing Ad Design
Social Media Assets
Digital Products
Event Branding
Signage
Interior Style Direction
Email Newsletters
Print Materials
Merch design
Shipping Materials
Industries we design for
WAYS TO WORK TOGETHER
At our Portland-based packaging and design agency, every project is built around the stage and ambition of your business
First Bud
For founders bringing something new to market
Focused strategy on a clear launch goal
First brand identity, website, or packaging design
Delivered in one day, half week, or full week
For established brands repositioning or expanding
Deeper exploration of audience / existing brand system
Custom packages including messaging, and web development
Starting at two-week engagements
Full Bloom
“We got our products on the shelves at Nordstrom and Bloomingdales shortly after the rebrand”
SARAH MORET | FOUNDER & CEO
“...their thoughtful approach helped distill the essence and mission of what I am trying to build. I felt like it was a vision bootcamp as much as a brand build!”
DR. RABKIN | FOUNDER
“First Pick’s thoughtfulness, guidance, aesthetic vision, and keen eye for details led us to a beautiful finish that I am so proud to share with the world.”
SORCHA HANNAH | FOUNDER
